Winning Digital Marketing

Website Design

Target audience

When considering what information on your website, you need to consider what your perfect customer looks like.  Build an Avatar. Write it down. What do they like, how do they behave? What are their habits and preferences?  With this in mind we can tailor our website to suit their behaviors.

Content

The contact needs to be of a high quality to ensure we engage visitors and convey why they should buy from you or use your services.  We do this through a great “About Us” page and add clear product/services descriptions, information articles/blog posts and good visuals.

Search Engine Optimisation (SEO)

Engaging content means that a visitor will spend more time on your website which is a clear signal to Google that people like your pages.  Google in turn is more likely to present your website on its search result pages as your reads are engaged.

Call to Action

Let’s make sure we have a clear “Call to Action” button on your website.  Like “Call now to receive 15 minutes free consultation”  which we have on this web site!  We don’t just want you to procrastinate, but move forward in your lifejourney and get a website now

Proven Website Components

Using our experience and training we have clearly identified important elements of any website that work very well. These  are listed below

Fast website load

You know yourself as a busy person if a website page doesn’t appear in about 5 seconds… well you’re gone, right?  So we factor this into the design by using fast WordPress themes only.  Also we ensure there are not any slow loading pictures.  Another thing to consider is where the website is hosted. Or to put it another way, how close is the server to your target customer?  For example we use Australian based hosting for Australian sites and US based hosting for North America. It’s faster that way.

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